With over 15 years of experience, I’ve worked with global organisations such as FIFA and Automobili Lamborghini, contributing to significant growth in brand awareness, user engagement, and revenue through a comprehensive sports digital strategy.
I’m also a contributor and startup advisor.
I’m aiming for more corporate, yet engaging, content on my LinkedIn profile.
I’m Dario Salvelli, a strategic marketing and innovation leader based in Zürich (Switzerland), specialised in crafting innovative strategies with Marketing and Artificial Intelligence. I’m an expert in Sports, including implementing a robust digital sports strategies, forging strategic partnerships, and growing businesses across multiple industries.
Clients: Automobili Lamborghini, Altroconsumo (Euroconsumers), Il Sole 24 Ore, Roberto Saviano, Windows on Europe (Halldis, Ferragamo property), WIRED Italy, France 24, Corriere della Sera, Teatro San Carlo, and Provincia di Caserta.
This blog was established in 2002 and is mentioned on Wikipedia for its role in digital activism, a time when META was not yet a thing, and years before the emergence of the self-serving “click activism” phenomenon.
LATEST ARTICLES
Do you still save Bookmarks? The Death of Pocket and the Future of Knowledge Management
AI is eating the world (of knowledge) I have to confess. I’m an Internet boomer. Why? Because I’m one of the few people who remember Del.icio.us, a tool Yahoo acquired when it was the biggest bookmarking tool on the Internet. It’s currently an online museum that someone still maintains for romantic reasons. Dario Salvelli’s Snack is…
The rise of Synthetic Content: what’s the value of Authenticity?
What’s real and what’s Artificial Intelligence-generated? This will be the question of the next century. In the past, on the internet, we had a dilemma in distinguishing between genuine product reviews and sponsored content, until regulators intervened to protect consumers. The rise of AI-generated content, also known as synthetic content, is transforming the way we…
A mio fratello Carlo Salvelli
Caro Maresciallo Salvelli, caro Carletto, fratello mio. Hai saputo affrontare quel male che è la Sclerosi Multipla lottando fino alla fine con la tua brillante mente.
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