2016 Digital Marketing Trends (COMPLETE LIST)

My personal predictions in Digital Marketing for next year:

1) We’ll have a design of an holistic customer experience across all channels that will dipend from the (individual) shopping experience. We’re in the Seamless Commerce era so we have to optimize Analytics, Mobile, Social Commerce, Cognitive Computing.

2) Digital Transformation? Yes, customers will drive it. Ready to manage a crazy customer journey with multiple touchpoints?

3) Relevant information in relevant environment at the right time. A big challenge for Advertisers in order to launch a successful Content Marketing and Native Advertising campaign.

4) Thanks to indexing your app content on Google, there will be an interesting opportunity to make additional users through the organic results.

I’m also collecting a Full List of the 2016 Digital Marketing Trends. Feel free to send me suggestions: tweet @darios or write a comment.

The 2016 Digital Marketing Trends – COMPLETE LIST

– In Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing report (feature image) Gartner identifies the top 10 strategic IT technonology trends for 2016.

– The Top 10 Hot Consumer Trends by Ericsson Lab

Mintel study: VR and Beacons will be mainstream in Europe

– The Design Trends 2016 (don’t miss the top 4 colour for next year), the Mobile-App development trends and the Mobile Design trends.

– The Fjord Trends on impacting design and innovation in 2016 and the Web Design trends.

– The 2016 Content Marketing trends.

– The Digital Analytics trends for 2016.

– Globalwebindex predicted that M-Commerce will go Mainstream in 2016.

– The PPC trends for 2016 for Paid Search, Display and Remarketing.

– L2’s 7 predictions for 2016 in a video:

The E-commerce Winners circle tightens
Amazon goes “Brick”
The Revenge of Omni
Apple’s Chokehold on Luxury Tightens
APAC Brands chase Western Brands out of China
Mobile Messaging will be 2016’s It Girl
The Advertising Industrial Complex Will Crumble

– The Channel Marketing trends for 2016.

– The 2016 event Trends by Julius Solaris

– The Key Digital Trends for 2016 by Social@Ogilvy

– Carat’s 10 Trends for 2016

– Top Tech & Digital Trends 2016 by IQUII agency

Lo stato del digital marketing

Webmarketing 123 ha presentato un report sullo stato del digital marketing con una indagine su circa 500 professionisti del settore (due terzi del B2B e il resto del B2C) con una analisi sulla SEO (Search Engine Optimization), sul PPC (Pay-Per-Click) e sul Social Media Marketing (SMM).

Nella Lead Generation il SEO la fa ancora tanto da padrone nel settore B2B rispetto a quello B2C tanto che tutte le aziende se ne occupano al loro interno mentre danno più spesso in outsource il PPC. Inoltre l’84,8% delle imprese intervistate ha capito che deve fare Social Media Marketing in maniera diretta e senza intermediari; lo scenario cambia quando si analizzano altre realtà compresa quella italiana. Continue reading