2016 Digital Marketing Trends (COMPLETE LIST)

My personal predictions in Digital Marketing for next year: 1) We’ll have a design of an holistic customer experience across all channels that will dipend from the (individual) shopping experience. We’re in the Seamless Commerce era so we have to optimize Analytics, Mobile, Social Commerce, Cognitive Computing. 2) Digital Transformation? Yes, customers will drive it.…

Lo stato del digital marketing

Webmarketing 123 ha presentato un report sullo stato del digital marketing con una indagine su circa 500 professionisti del settore (due terzi del B2B e il resto del B2C) con una analisi sulla SEO (Search Engine Optimization), sul PPC (Pay-Per-Click) e sul Social Media Marketing (SMM). Nella Lead Generation il SEO la fa ancora tanto…