Pagherai fino all’ultimo click

Proprio mentre ieri parlavo di una presunta responsabilità degli ISP nella fruizione del download illegale, Cory Doctorow scriveva un bell’articolo sui provider ed il continuo consumo della banda che per quanto larga possa essere viene stretta dal crescente numero di utenti e dal tipo di utilizzo che ne fanno. Il rischio che in futuro nel mercato non avremo un nuovo Google è concreto:

If you don’t know whether your next click will cost you 10p or £2, you will become very conservative about your clicks. Just look at the old AOL, which charged by the minute for access, and saw that very few punters were willing to poke around the many offerings its partners had assembled on its platform. Rather, these people logged in for as short a period as possible and logged off when they were done, always hearing the clock ticking away in the background as they worked.
Between these three factors – reducing the perceived value of the net, reducing the ability of new entrants to disrupt incumbents, and penalizing those who explore new services on the net – we are at risk of scaring people away from the network, of giving competitive advantage to firms in better-regulated nations, of making it harder for people to use the net to weather disasters, to talk to their government and to each other.

Author: Dario Salvelli

Growth Hacker, Digital Marketing expert. I work as the Global Social Media Manager of Automobili Lamborghini. Contact me

2 thoughts on “Pagherai fino all’ultimo click”

  1. In tal senso ricordo un’ottimo punto di vista letto in un articolo di un paio di anni fa:

    “The most effective way of dealing with filesharing is to go against software providers but that even this will not stop this activity […] the expansion of the legal download market and improved products and services will be the best and most effective response to filesharing.”

    “The writer thinks the increased use of the criminal law is likely but that such a development is neither a proportionate reaction when civil law remedies are available nor is it a responsible use of public funds when law enforcement bodies face other more serious challenges.”

    fonte: http://jiplp.oxfordjournals.org/cgi/content/abstract/jpm070v1

    In sintesi, meno cause e maggiore sviluppo delle piattaforme per il download o lo streaming legale.
    Proprio ieri mentre riguardavo per l’n-sima volta Forrest Gump su Rete4 mi chiedevo perché il mercato dell’home video non cerca di imporsi sul web, un qualcosa tipo “Blockbuster-in-streaming” in HQ o 1080p pagando un abbonamento annuale… la verità è che ci sono ancora troppi parassiti che lucrano sulla proprietà intellettuale

    Ciao

  2. E giusto per aggiungere il parere dei diretti interessati, ossia gli artisti:

    http://torrentfreak.com/artists-dont-want-pirate-fans-to-be-disconnected-090518/

    “The Featured Artist Coalition is opposed to copyright infringement, but we recognise that, if technology allows people to access music for free, they will take advantage. The next generation of music fans may no longer want to pay for music, but they are still hungry to hear it. The challenge to the industry is to find ways to monetise their behaviour.”

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