Cringley spiega secondo lui, più di Snow Leopard (anche se bisognerebbe far distinzione tra due modelli diversi, “upgrade” e “service pack”):
Setting the price at $119.95 is a brilliant move on Microsoft’s part. The company doesn’t want users to upgrade so by setting the price high Microsoft is essentially imposing a Windows 7 upgrade tax on users. Buy a new Windows 7 PC from Staples and the software price drops to $49.95, the same as Snow Leopard.
Microsoft likes to make money, hence the Windows 7 tax, but their main reason for setting the price so high is to get us all to buy new computers. That brings Microsoft less revenue per unit but more revenue overall as businesses, for example, decide to upgrade a whole office with new PC’s rather than pay $119.95 per desk just for new software.